Homepage
1 pageThe main entry point for all visitors
Primary landing page. Educates visitors on Section 180 in plain language, builds trust through Dr. Mowrer and Texas A&M credibility, and funnels visitors to the Calculator or Pre-Qualify page
Hero — Full Width
Full-screen aerial farmland or ranchland imagery. Bold headline: "Your Soil Already Holds Deductible Value. Let's Prove It." Short subheadline explaining Section 180 in plain English. Two CTAs: "Pre-Qualify Your Land" (primary gold button) and "See How It Works" (secondary outline).
What Is Section 180? — Plain English Explainer
2–3 sentence plain-language explanation of excess fertility deductions. Simple stat callout: "Most landowners don't know this deduction exists — and the average qualifying property is worth hundreds of dollars per acre in deductions." Targets first-time visitors arriving via broker referral or web search.
3-Step Process Snapshot
Simplified 3-icon overview: (1) Pre-Qualify → (2) We Do the Science → (3) CPA Gets the Report. Not the full 6-step detail — that lives on the Our Process page. Ends with a link to the full process.
Who We Serve — Audience Grid
6-tile icon grid: Crop Producers, Ranch Owners, Pasture & Forage, Land Buyers & Investors, Land Brokers, CPAs & Tax Professionals. Each tile links to the relevant section on the Who We Help page.
Credibility Block — Dr. Jake Mowrer & Texas A&M
Photo of Dr. Mowrer with full name and title: Extension Professor of Soil Nutrient & Water Resource Management, Dept. of Soil & Crop Sciences, Texas A&M University. Brief statement about the science behind 180 AgPros. This is the single most important trust signal on the entire site — must be prominent and well-designed.
Calculator Teaser
"Wondering What Your Land Might Be Worth?" Short description of the interactive calculator plus a CTA button linking to the full Section 180 Calculator page. Drives engagement before asking for a commitment.
Call to Action
Full-width dark section with soil/earth background texture. Headline: "Most clients start with one question: Does my land qualify?" Large "Pre-Qualify Your Land" button plus phone number. This banner repeats on every page as a persistent conversion element.
Core Pages
6 pagesPrimary pages accessible from the navigation
Growth & SEO Pages
3 pagesAudience-specific referral pages and future expansion